I’m ready to bet that while scrolling through Instagram, you might have seen at some point that a brand owner or person has written “head to the Instagram link in bio section for more details” in the bottom of posts.
No doubt, Instagram is an excellent marketing tool for businesses or brands to stand out from the crowd. But like other social media platforms, Instagram also has its cons. One of that it allows users to have a clickable link only in the bio section.
Of course, people can add swipe-up links in Instagram stories. But this feature is available to those profiles that have hit the mark of 10000 followers. Aside from links in bio and swipe-up, you can put your links anywhere you want through paid advertisement.
When there is something free, would you go for paid advertisement? Of course not, and I’m willing to bet that most Instagram users drive half of the sales and traffic from Instagram using the link in bio features.
Use Instagram Link in Bio Tools
As you know that Instagram lets us have only a single clickable link in the bio section. So, it’s crucial to make the most out of your link in bio. The easiest way to do so is the Instagram link in bio tools, such as Linktree, LinkBook, Shorby, Milkshake, Tap.Bio, and more.
The bio tools allow you to create mini-websites or landing pages to have all your content in one place—just sign-up for any bio tools that I mentioned before and create your landing page.
Once you create, copy and paste your page’s URL into your bio right under the website section. When people click on it, they will be redirected to that page containing all your content and multiple links.
Though there’s many Instagram link in bio tools, LinkBook is super fun. It provides many premium features at zero cost. These features include integrations with Mailchimp, Google analytics, and Facebook pixel.
Not only that, but it also provides branded or custom domains for landing pages to protect your links from being spammed by Instagram. Moreover, it offers in-depth statistics, advanced link tracking, link scheduling, animated links, UTM parameters, and more.
Ways to drive traffic from Instagram Link in Bio
Now that you know how to use your single link in bio for multiple links let’s proceed to the ways your business or brand can use a single clickable link to achieve its marketing goals. After all, it’s easy to make the most get out of your bio link. Let’s think about the creative ways you can use to convert your Instagram followers into customers.
Affiliate Marketing
Affiliate marketing is one of the best revenue streams. Many influencers have started adding affiliate marketing to their business plans. Setting up an affiliate program is a fantastic way to drive traffic and sales for your brand or company.
Creating an affiliate program is straightforward, and it works without requiring much effort from you. Affiliates can place affiliate links into their custom landing pages or directly into their bio section to lead their followers from Instagram to their website.
Cross Promotion
The best way to use the bio link is to connect your Instagram followers to your all-social media accounts. Just because someone is following you on Instagram doesn’t mean they’re following you on Facebook, Linked In, or Twitter, too.
Using an Instagram bio tool, you can easily optimize your bio link to get more from it, which means you can add all your social profiles on that landing page. When the audience visits your page, there are many chances they will see your other social profiles. With the link in bio, you can easily promote all your social profiles.
YouTube
You can add your YouTube channel to your landing page or bio right under the website section. Using the link in bio feature can help you bring your Instagram followers to your YouTube page, which can be an excellent way to promote your page or channel.
YouTube is a great marketing tool, but it can also be expensive and time-consuming. Because you have to have to script the video content, film it, edit it, and promote it. As it’s expensive, it’s also essential for your business promotion.
Blogging
Promoting your blog posts on your social profiles like Facebook and Instagram is an excellent strategy for driving sales and traffic to your blog. I know you have many blogs, but your Instagram allows you to have only one link.
As mentioned before, use the link in bio tools to make the most get out of this single link. So, create a landing page, paste all your blogs into it. Copy and paste your page’s URL into your Instagram bio. When someone clicks on it, they will be redirected to that page hosting your blogs and other content.
Also read this: https://www.demarketo.com/how-to-run-a-facebook-contest-that-increases-audience-engagement/
