For a brand, the most important thing is the customer’s experience. If we talk about shopping, e-commerce businesses are leading the market. Here, a customer’s experience also matters, from quality packaging to receiving a damage-free product.
A buyer first sees the product packaging, which considers as a brand’s identity and gives a lasting impression. But, there is a debate about what packaging is better, custom printed boxes or generic packaging.
Let’s start our journey and find out which packaging is more beneficial for your brand.
What is Custom Packaging?
Custom packaging is a way to give your product a unique covering in a specific design that reflects your brand. From small to large-scale businesses, all want new ideas that can enhance their packaging and become a true representation of their brand.
Do you know why? Because custom packaging has been doing a great job for many known brands, and even small businesses are developing different custom packaging strategies that enhance their visibility in the market.
What is Generic Packaging?
Generic packaging uses as only for the shipment or delivering the product but does not represent your brand. It does not include any specific design for a marketing strategy that makes a brand unique from other competitors in the market.
According to an analysis, custom packaging has been proven as one of the most successful marketing strategies as compared to generic packaging.
It’s time to explore:
How Can Custom Packaging Enhance a Brand More Effectively than Generic Packaging?
A recent analysis reveals that many known brands used custom packaging to get the attention of customers. For example, Coca Cola brand used an engaging quote to make the customers feel special and surprisingly got high sales within a month. This brand also uses recyclable material that helps to maintain the environment healthy. It makes the Coca-Cola brand stand out by earning the trust of its customers.
Here, we learn the following factors about custom packaging:
- Attracts the Customers
- Builds Trust
- Spreads Brand Awareness
- Promotes Marketing
- Boosts Sales
Let’s get into details about how custom packaging impacts your brand:
1. Attracts the Customers
Creating a theme with colors that reflect your brand is an important factor that you should consider for your custom packaging. A customer always wants to try the product with engaging packaging that mirrors the brand. But here, you can also connect with the customers. Do you know how? Well, designing your product package with a specific design is crucial, but you should also add a how-to guide for the product. If your brand makes food products, try to add ingredients to the package design.
2. Builds Trust
Different strategies like adding a “Thank You” note or any quote to make your customers feel special can help to earn their trust. Giving a quality and pleasant unboxing experience leads to a high customer retention rate. Some known brands use a unique message for each package that leaves a lasting impression on customers and make them come back for another purchase.
3. Spreads Brand Awareness
When your brand chooses an innovative and attractive design for custom packaging boxes, it makes it easier for your customers to remember. Custom packaging is also a way to convey your values to customers. In this way, people can easily recognize your brand by only seeing the logo or the design of your packaging.
Running an e-commerce business makes it more important to have custom
packaging boxes. Unboxing the product sets the first impression on the customers, even before seeing the product.
4. Promotes Marketing
It is a social media era, where everyone stays online and shares their daily stories and posts. Customers admire the quality unboxing experience that makes them post videos of such custom packaging on social media platforms. It promotes your online marketing and spreads brand awareness. People like and share the videos that they like. Such posts encourage other online users to visit your website and buy the products.
5. Boosts Sales
Using custom packaging boxes can also lead to a high conversion rate. The benefits of custom packaging, like online marketing and spreading brand awareness boost sales. Customers who had a good unboxing experience will share it with other people. It generates high sales and gives your brand unique recognition in the market. Customers can also recognize your products when they see the packaging. It’s been an effective technique when it comes to boosting a brand’s sales.
Summary
If you want to stand out with an innovative style for your branding, custom packaging is a good choice for your business. A brand can earn customers’ trust with unique designs of custom packaging boxes.
Procustompackaging.com can help you get custom packaging boxes with attractive designs to engage customers. We will build your brand awareness with an innovative custom packaging design to promote your marketing. Contact us if you need an attractive custom packaging design for your brand!
